A Company profile builds your reputation. You can justify a higher price point for your products and services, if you go into details about your production values or ethically-sourced materials.įor instance, Starbucks’ coffee may not necessarily be better than Dunkin’ Donuts’ coffee, but because Starbucks goes into details about its high-quality ingredients, it immediately creates the sense that you’ll be paying a little more for a 'better' product. A company profile may justify a higher price point.

Your history and values are integral parts of your brand positioning strategy, and a company profile is where you can mention this information without it feeling extraneous or out of place. It automatically differentiates your brand because no other company has the exact same founding story and reason for existing that your business does. A company profile differentiates your brand.Ī company profile describes what makes your company unique. Here are some of the reasons why having a company profile is important: 1. They share how your company got started - and why you continue to serve customers. Why Company Profiles are ImportantĬompany profiles go a step beyond the standard “about” page. In most cases, a profile includes an 'About Us' section that narrates how the company was founded, its why’s, and a section that introduces leadership team members.Ī company profile serves multiple purposes, but two of its primary goals are to connect with customers and attract investors for funding opportunities.

A company profile introduces a business's mission, goals, vision, and history.

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